An introduction from our MD, Ruth Cartwright
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Welcome to our global update for indie agencies!
We’re excited to share how our evolving tools and insights are empowering independent agencies and driving global growth.
In September, we hosted our first event specifically designed for UK Independents, communicating, connecting, and celebrating the work we do together.
It was wonderful to see so many of you there.
We explained how Active in the UK gives you access to AMS tools, talent, and tech to help your agency grow while staying independent.
Active International is committed to being the trusted partner of independent agencies. Helping you drive retention, growth, and opportunities, allowing you to be future-fit.
Active UK is advancing its digital and programmatic capabilities in 2026, with a focus on supporting and complementing client and agency frameworks in this area.
We are bringing value and cost efficiency to plans, providing a market-differentiating offer.
~200 words) Discuss current focuses and provide a glimpse into future strategies, showing forward-looking leadership. Acknowledge team efforts and stakeholder contributions, expressing gratitude to enhance community and appreciation. Include a call to action, encouraging reader engagement with initiatives or feedback, and conclude with motivational closing remarks that reflect your leadership ethos. Sign off personally, reinforcing connection and authenticity.
Our Scale - We Are Part of Something Bigger!
Active International is one of three AMS businesses working together to drive growth:
- Active International: uncovering value
- Involved Media: unlocking potential
- XACTV: amplifying reach
Even though Involved and XACTV aren’t physically in the UK, their expertise is. Through Active in the UK, you can tap into their people, platforms, and tech, all without extra overhead, outside partners, or losing your independence.
What this means for UK Independents:
With 500+ global experts across three brands, you can:
- Support clients in new markets without new hires or third-party partners.
- Keep the independence you’re known for; fast, flexible, service-first.
- Access buyers, planners, strategists, and digital ops specialists to extend your activation capabilities.