Active's Indie Agency Toolkit

Giving you the edge that helps you win the pitch and grow your clients

Proven growth solutions that help agencies unlock new business, bring brands to market faster, and deliver guaranteed ROI. [50 words max]

Digital Media funded differently

Access AI driven solutions, talent and corporate trade optimised planning, buying and measurement tools.

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Self-Serve US Market Coster Tool

This tool allows agencies to play around with U.S. costs and see how much budget they need to launch in the U.S. market.

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Launchpad: Growth

Working with our Launchpad model supports growth brands as they scale.

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Launchpad: Marketing Access

Working with us gives immediate access to marketing without the need to prepay.

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Launchpad: Credit Insurance

Get credit terms on tradable media immediately and start growing your client's business. Active can share risk.

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Launchpad: Pay in Product

When clients have limited cash flow, allow your clients to utilise their product as payment for marketing.

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Launchpad: Fund Client Infrastructure Products

Help clients fund infrastructure by offering flexible payment plans, smart partnerships and creative investment options.

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Launchpad: Joint Pitching

Collaborate creatively, share insights, co-develop campaigns, leverage strengths, and deliver mutual growth opportunities.

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(~50 words) Active International is committed to being the trusted partner of independent agencies. Helping you drive retention, growth, and opportunities, allowing you to be future-fit.

Next Steps: Get involved, learn more, and engage.

(~75 words)

Jane Putley

As we extend our reach into the UK, supporting agency growth outside London, we have invested in talent.

With People and Culture are at the heart of what we do, investment in talent is key. Our focus is independent agencies and how we can help drive revenue streams for you and your clients. 'Launchpad' is a unique solution for our agency partners to win new business, helping you secure new advertisers

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(~75 words)

Ruth Cartwright

Active UK is advancing its digital and programmatic capabilities in 2026, focusing on supporting and complementing client and agency frameworks in this space. We are bringing value and cost efficiency to plans, providing a market-differentiating offer.

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Cameron Swan

Chief Growth Officer

Email Cam

Ruth Cartwright

Managing Director, UK

Email Ruth

Jane Putley

Commercial Partnerships Director

Email Jane

Nick Draper

Head of Agency Relations

Email Nick

Neesha Coelho

Head of Agency Relations

Email Neesha

Dave Newton

Head of Agency Partnerships -North & Scotland

Email Dave

Lisa Langford

Head of Agency Relations

Email Lisa

Launchpad: Credit Insurance

Launchpad: Cash Flow

Launchpad: Guaranteed return on investment

Launchpad: Allow your clients to pay in product

Extend your team

Retain independence

(50 words or less for CTA) Save the Date: Key upcoming events, launches, or deadlines.

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