How it works - Sky Media Travel Leaders' Summit

A different way to use the value already in your business.

Corporate Trade helps businesses use the value in products, services, inventory or other commercial assets to support media, business costs and wider growth opportunities, rather than relying on cash alone.

We sit between brands, agencies and Media Owners and structure the value so each side gets something commercially useful.

For a travel business, that might mean using flights, holidays, rooms or cruise capacity to create guaranteed sales and support marketing activity.

The media plan still comes first. The trade sits around the plan, not the other way around.

For Brands

We unlock value already in the business

Use products, services or inventory to create guaranteed sales and support marketing or other commercial priorities.

For travel, that could mean flights, holidays, rooms or cruise capacity.

For Agencies

We add commercial value around the media plan

We work alongside the agency, not instead of it.

Strategy, planning and client relationships stay with the agency.

For Media Owners

We help turn media value into something useful

Media Owners can use their own inventory as part of a commercial exchange to help cover business costs, access products or services and protect advertising revenue.

The model works because everyone gets something commercially useful. The brand unlocks value, the agency keeps control of the plan, and the Media Owner puts its own inventory to work.

How do we make money?

We create commercial value through our Media Owner relationships.

We share that value with you by purchasing your agreed inventory, and we retain a margin.

There are no hidden costs to you.

What changes for my media?

Very little.

We work alongside your existing agency or in-house team. Your media strategy, planning, quality, pricing and KPIs remain intact.

Corporate Trade changes how value is structured around the plan, not the plan itself.