Our 2025 Round Up

In 2025, Active International UK drove growth, boosted revenues, and delivered innovative media solutions, thereby strengthening client partnerships and enhancing brand impact.

We also hired top talent, won some awards, and enabled charitable giving.

Here are some of our top headlines for the year gone by.

January

NABS Active supported the advertising, marketing & media industry move forward

We agreed to support NABS for the fourth consecutive year. Our industry's charity is here for you through both the good times and the tough times, and everything in between.

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February

Expansion milestone: New North & Scotland head role

Active International UK appointed experienced media professional Dave Newton as its first Head of Agency Partnerships – North & Scotland. Based in Manchester, Dave covers a range of partnerships outside of London.

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April

"What Manchester does today..": Cameron Swan in The Drum

Cam explained why labeling everything outside of London as 'the regions' is a self-fulfilling prophecy we need to get over.

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May part 1

Campaign Best Places to Work 2025: Active named an outstanding workplace for the eighth year running.

This recognition is a testament to the collective effort here at Active to go the extra mile and showcases us as a business that delivers exceptional work while also supporting our people.

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May part 2

Ruth Cartwright announced as MD: Senior leadership, experience, and talent.

Active was delighted to announce the appointment of Ruth Cartwright, a former Sky Media executive, as our new managing director, amid continued growth in digital and new markets. Ruth got to work in September.

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June

Great Places To Work 2025: Active was named in the Best Workplaces for Wellbeing.

The Best Workplaces for Wellbeing list focuses on employees’ holistic experiences of wellbeing, including work-life balance, sense of fulfilment, social support, job satisfaction, and financial security.

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July

Great Places to Work 2025: Best workplaces for Women.

Active earned a spot on the UK’s Best Workplaces for Women™ list, for the fourth year. Active ranked within the top 30 among the 350 ranked organisations.

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September Part 1

Dave Carpenter joined as Media Director: Digital takes centre stage.

Dave is focusing on evolving and growing digital and automation capabilities across Active International, as we continue to expand into new markets. Dave brings extensive experience from his previous role at Goodstuff, where he served as managing partner and investor.

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September Part 2

Cam Swan at Future of Media Manchester: "Supercharging the northern media market"

The Future of Media Manchester gathered over 500 media leaders and future leaders to hear best practice in media, commercial leadership, and market opportunities in the North.

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October

Quizmasters of the Mediaverse takes Manchester: £17,000 raised for Childline.

The Agency team helped deliver this fabulous NSPCC event, bringing together the North's media industry and raising £17,000 in the process!

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November

Media Fight Night: 10th Anniversary: A Knockout Success.

Active was honoured to support a fantastic evening once again. Respect to the fighters who stepped up for a great cause. Here’s to impact and inspiration.

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November

Ruth Cartwright at the Future of Media: Discussing key issues and innovations shaping the media landscape

Ruth joined an exceptional group of industry leaders to address one of the most pressing challenges in global media: striking a balance between global consistency and local truth.

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December

Great Place to Work: 2025-2026 certified!

Active achieved Great Place To Work Certification, which recognises employers who create an outstanding employee experience.

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