TUI. Let's explore what's possible.
From generating incremental holiday sales to creating more value from media investment, there are different ways we could support TUI's commercial and marketing ambitions.
Ahead of our conversation, we've brought together a few ideas and examples of how we work with travel brands.
No assumptions about what you need. Just a starting point for exploring where we could make a difference.
We know Travel
From airlines and tour operators to hotels, cruise companies, platforms and resellers, we've been finding different ways to create commercial value across Travel for years.
Three areas worth exploring together:
The starting point is understanding what matters most to TUI. From there, we can explore what a commercially meaningful partnership might look like.
1. Generate incremental holiday sales
Could we create additional demand and guaranteed bookings for particular products, destinations or travel periods?
2. Make marketing investment work harder
Could we create additional commercial value around existing media activity, without changing your agency relationships or marketing objectives?
3. Put more behind your growth priorities
Whether that's a new destination, a particular audience or a bigger content partnership, could we help make more possible?
What could you do differently?
Put the value already in your business towards the things you want to achieve next.
Generate more sales
Bring new customers through the door
Whether you own your Travel inventory or sell it, we can explore different ways to create incremental business.
Put more behind your marketing
Make your marketing budget go further
Create more commercial value around your media activity and invest more where it matters.
Back the areas you want to grow
New route. New hotel. New destination
Put extra commercial support behind the places, products or periods where you want to create demand.
Help cover business costs
Put value towards things the business needs
Employee rewards. Technology. Events. Travel. Fleet. Energy. Office refurbishments and more.
Make bigger things possible
Get ambitious plans off the wish list
Explore Content, Digital and other opportunities beyond the core budget.
Doesn't fit the model?
Good. Try us.
Bring us the ambition, the value or the commercial problem. We’ll explore another way.
Corporate Trade creates another commercial layer around what you're already trying to achieve.
We work alongside your agency or in-house team to understand the opportunity, find where commercial value can be created and build the right structure around it.
For a Travel business, that might involve flights, holidays, rooms or cruise capacity. But it doesn't have to. The value might come from your media activity, another commercial commitment or somewhere else entirely.
Proof in practice
Our long-term partnership with Jet2holidays: Generating sales, new customers and additional value around media investment.
Working together
Billings
holidays purchased
"Active have generated holiday sales and revenue in the millions. The relationship between Active, Wavemaker, and Jet2holidays has been seamless, with no added resources. It’s a win-win; we drive business efficiencies, get revenue, and enjoy a great relationship. "
Charlotte Kernohan
Head of Brand Communications
Jet2holidays
So, how does this actually work?
It starts with creating value across different parts of the market.
We use the commercial value we create through our Media Owner relationships to make agreed purchases from our travel partners.
That can mean guaranteed incremental business for you, without changing the fundamentals of your media plan.
Different businesses.
Same idea.
"We work with Active to open up new distribution. It's a different way of working, and it's a three-way relationship where we'll work as the brand, Active support us and our media agency. We work collectively to explore opportunities to unlock media and media spend in activations."
Gerard Nolan
Vice President & Managing Director, EMEA
Royal Caribbean Group
“I’ve been in this industry for (almost) 20 years and while a slightly unusual way of working, has proven to be an incredibly straightforward and successful relationship.
The team at Active International are quick, efficient, friendly, and generally a dream to work with."
Martin Parsons
Cluster Sales Manager
Imperial Hotels
Let's start with a conversation.
We're looking forward to exploring where Active could bring something different to TUI.
Our first conversation is about understanding your priorities, sharing what's possible and identifying where there might be a genuine commercial opportunity.
Ruth Cartwright | UK Managing Director
Dave Carpenter | Media Director
Pay Differently. Remove Barriers. Grow Smarter
Copyright © 2025 Active International.
All Rights Reserved.